Hometown Heroes


What is Scheels Hometown Heroes?

Scheels and American Heroes Outdoors have teamed up to capture and share the stories of real heroes living in local communities!

Who is eligible?

Any member past or present of the Military, or First Responders (Law Enforcement, Fire, EMS) who are still active in their communities and have a story to tell!

Where can they be seen?

These stories will air as part of American Heroes Outdoors episodes, currently running on multiple platforms including social media, YouTube, FOX Sports North, FOX Sports Wisconsin and Midco Sports Network.

How does one apply?

Through a vetting process, American Heroes Outdoors will choose 13 heroes and travel across the Midwest to create videos telling their stories of service and sacrifice throughout 2018.

To nominate a Hero go to: Hometown Heroes Application




At the end of the year the participants of Scheels Hometown Heroes are invited to an all-expense paid retreat at Woodland Resort, Devils Lake ND!